We've all heard that kind of pitch before. High pressure tactics, manipulating people into making purchases they don’t want. Is that what you think of when you hear the word "sales"?
The reality is that whether you work for someone else, own your own business, or even work in a role where you never interact with customers, sales skills are still incredibly useful. In fact, it doesn’t matter what industry you’re in, without sales skills you won’t succeed.
Rather than conjuring up the image of a manipulative person, sales is an opportunity to explain the logic and/or benefits of a decision or product. This approach is true for traditional sales people but it’s also an approach that improves your odds of pitching ideas to your boss, to your employees or even to investors because it instills confidence in their decision making process.
Improving your sales skills improves your ability to effectively communicate and listen. It sharpens negotiating skills and helps you develop self-discipline and perseverance. Hmm. . . those skills are useful for all relationships.
If sales sound scary to you then you’re in luck. The City of Campbell River Economic Development is bringing sales expert Shannon Ward to Campbell River September 19th and 20th. More information can be found here: www.picatic.com/CR-salesfundamentals
Join us and end your struggle with sales!